Mitsukoshi to land its first Philippines department store this year
Isetan Mitsukoshi Holdings is set to open the first Mitsukoshi department store in the Philippines by the end of this year under a partnership with local property developer Federal Land.
The four-storey lifestyle store, located in Manila’s business district Bonifacio Global City, will host about 120 merchants.
Targeting younger, middle-class customers, Mitsukoshi is theming the store the “Next Manila Lifestyle” and will offer a range of products from Japan across cuisine, fashion, and cosmetics categories.
Customers can purchase food from Japanese-inspired restaurants in basement 1, while cosmetics and beauty salon services are on the ground floor.
The second floor will offer Japanese dining options and a selection of International food choices, along with Japanese homewares and accessories – and will be home to premium retail brands’ stores. The third floor is dedicated to wellness and enjoyment.
Statista estimates the value of the Philippines’ retail sales at US$53.6 billion last year and predicts that during the next four years spending will increase to $68.71 billion.
The Covid-19 pandemic has encouraged many Filipinos to move online to shop. As at May 2020, according to Statista, 41 per cent of respondents claimed they made more online purchases due to the epidemic in the Philippines. However, 63 per cent of respondents to a subsequent study in June of last year said they were likely to visit a mall in the upcoming six months.
Read more: Manila News PH Online – News
Head of Corporate Communications
Gizelle is a marketing and communications professional with extensive experience in the real estate industry, specializing in brand strategy, marketing communications, corporate communications, and integrated campaigns. She has built her career working across brand development, strategic communications, public relations, systems development, and marketing, with experience spanning both corporate and consumer-facing initiatives.
At Federal Land, Gizelle leads the Corporate Communications Department handling the company’s diverse portfolio, helping shape the narratives and experiences behind some of its most notable developments.
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