Japanese simplicity at Grand Midori
The timeless simplicity of Japanese weave will highlight the unique living experience at the soon-to-rise Grand Midori Ortigas, the latest development of Federal Land.
The two-tower residential development will house 782 units in four different configurations.
The versatile weave concept will be brought to life by Tange and Associates, the Japanese architecture firm responsible for Tokyo Olympics structures like the Yoyogi National Stadium in 1964 and the Tokyo Aquatics Centre in 2020. They also designed the Tokyo Metropolitan Government Building, Jadescape in Singapore, and The Grand Midori Makati
Founded by Kenzo Tange, the 1987 Pritzker Laureate, the firm is known for combining traditional Japanese artistry with modern perspectives. His son, Paul Noritaka Tange is the current chairman and principal architect.
Recently, the younger Tange led a forum hosted by Federal Land together with local architects to discuss the “Synergy of Culture and Design” in Japanese architecture. The discussion focused on the significance of culture and environment in modern design, and how they challenge existing boundaries.
Tange and Associates has over 400 projects in more than 35 countries, successfully merging the Japanese creative elements into towering structures worldwide.
Stylish living at the Grand Midori Ortigas will be defined by the pattern of the aforementioned interlacing fibers. “The simplicity of the weave gives a welcoming gesture, this is our inspiration,” explained Architect Paul Tange, adding that the design team has studied the concept from all levels – the urban scale, the architecture scale, down to the human scale.
But while the intricate pattern will be a show-stopper, the renowned architect emphasized the quality of life behind the massive structure. “What is important is the life behind the façade.”
Read more: Manila Standard
Head of Corporate Communications
Gizelle is a marketing and communications professional with extensive experience in the real estate industry, specializing in brand strategy, marketing communications, corporate communications, and integrated campaigns. She has built her career working across brand development, strategic communications, public relations, systems development, and marketing, with experience spanning both corporate and consumer-facing initiatives.
At Federal Land, Gizelle leads the Corporate Communications Department handling the company’s diverse portfolio, helping shape the narratives and experiences behind some of its most notable developments.
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