Mitsukoshi opens first store in Philippines to promote Japanese lifestyle products
Major Japanese department store operator Isetan Mitsukoshi Holdings has opened its first store in the Philippines, tapping the Southeast Asian country’s growth potential as it aims to promote lifestyle products from Japan.
The new Mitsukoshi BGC shopping mall, which opened Friday in the upscale Bonifacio Global City district of Manila, offers a range of Japanese products including pastries and cosmetics.
The grand opening of the 28,000-square meter commercial facility is scheduled for the first quarter of next year, after all of the around 120 tenants, mainly from Japan and the Philippines, have moved in.
The mall also features a Kinokuniya Bookstore, offering Japanese books, manga and stationery, as well as a Mitsukoshi Beauty cosmetics shop with a wide selection of natural and organic products.
Among the dining options are Putien, a Michelin-starred Chinese restaurant, Sen-ryo, a sushi restaurant, a branch of the Ramen Nagi chain and a CoCo Ichibanya curry shop.
Isetan Mitsukoshi also operates stores in China, Taiwan, Singapore, Malaysia and the United States.
The Manila mall is part of a joint residential and commercial development project with Nomura Real Estate Development and local developer Federal Land.
Mitsukoshi BGC occupies the first three floors and the first basement level of the 54-story complex, with the rest of the facility chiefly reserved for 1,400 apartment units.
Four condominium towers, under construction on top of the shopping mall, are scheduled for completion in 2027.
An Isetan Mitsukoshi official expressed hope that the mall will contribute to urban development, saying, “We want to propose a new lifestyle that merges Japanese and Filipino culture.”
Read more: Japan Times Online – News
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Gizelle is a marketing and communications professional with extensive experience in the real estate industry, specializing in brand strategy, marketing communications, corporate communications, and integrated campaigns. She has built her career working across brand development, strategic communications, public relations, systems development, and marketing, with experience spanning both corporate and consumer-facing initiatives.
At Federal Land, Gizelle leads the Corporate Communications Department handling the company’s diverse portfolio, helping shape the narratives and experiences behind some of its most notable developments.
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