Why Japan’s Isetan Mitsukoshi is entering the Philippine market
Artist ’s perspective of Mitsukoshi façade along 36th street
DESPITE the growing popularity of the country’s online retail industry, one thing remains constant: brick-and-mortar stores are here to stay. In fact, Neda, the Department of Finance and Nielsen have reported that prospects for the retail industry remain positive, bolstered by economic growth and strong domestic demand. As consumers become aware of local and international trends, their purchase decisions have also evolved from simply transactional to more experiential. The positive industry outlook for Philippine retail prompted foreign retailers to partner up with local companies and establish their presence in the Philippines. One of the latest retailers that aim to elevate the Philippine shopping experience is Isetan Mitsukoshi Holdings Ltd., one of Japan’s largest department store groups.
Read More: Business Mirror
Head of Corporate Communications
Gizelle is a marketing and communications professional with extensive experience in the real estate industry, specializing in brand strategy, marketing communications, corporate communications, and integrated campaigns. She has built her career working across brand development, strategic communications, public relations, systems development, and marketing, with experience spanning both corporate and consumer-facing initiatives.
At Federal Land, Gizelle leads the Corporate Communications Department handling the company’s diverse portfolio, helping shape the narratives and experiences behind some of its most notable developments.
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