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Federal Land builds resilience into communities

THE next normal is here and in this new era, more people are realizing the importance of safe and self-sufficient communities. At the height of the community quarantine, mixed-use developments grant residents easy access to essential goods and services like groceries and supermarkets, banks, and pharmacies. And as consumer preferences shift, integrated communities offer diverse features and opportunities to support and cultivate different lifestyles.
With the ongoing pandemic, real-estate developer Federal Land continues to see increased demand for its township developments such as Metro Park in Pasay City and Grand Central Park in Bonifacio Global City (BGC).
“After a year of extraordinary circumstances, Filipinos are now looking for more than just a good place to sleep in when it comes to finding their home,” Federal Land Inc. Executive Vice President Catherine C. Ko said. “The comfort they feel inside their homes needs to extend to the areas outside their doors, into what we now call the ‘outside world’ for Filipinos to feel safe and secure in their environment. This is how communities offer value for our residents—living in our communities has allowed our residents to continue with their lives with minimal disruption, in a mixed-use community where almost everything that they need is within reach.”
Read more: Business Mirror

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About the Author

Gizelle Anne Zita

Head of Corporate Communications

Gizelle is a marketing and communications professional with extensive experience in the real estate industry, specializing in brand strategy, marketing communications, corporate communications, and integrated campaigns. She has built her career working across brand development, strategic communications, public relations, systems development, and marketing, with experience spanning both corporate and consumer-facing initiatives.

 

At Federal Land, Gizelle leads the Corporate Communications Department handling the company’s diverse portfolio, helping shape the narratives and experiences behind some of its most notable developments.

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