November 22, 2022

Japan’s Mitsukoshi sheds high-end frills with new Manila mall

Mitsukoshi Mall Launch with Lion

Department store applies lessons learned from setbacks in Southeast Asia

Federal Land Chair Alfred Ty, right, stands beside the Mitsukoshi Lion statue with other VIPs during a Nov. 17 unveiling event at the newly-built Mitsukoshi BGC mall in Manila.
(Photo by Yuichi Shiga)
YUICHI SHIGA and DAIKI HIRAOKA, Nikkei staff writers

MANILA/TOKYO — Mitsukoshi, Japan’s high-end department store chain, has rebranded itself in the Philippines as a mass-market shopping mall in an attempt to find a business model that works in Southeast Asia.

Parent company Isetan Mitsukoshi Holdings held a ceremony Thursday, unveiling an iconic Mitsukoshi Lion statue in front of Mitsukoshi BGC, a new flagship shopping center in Manila. The location, the first for the company in the Philippines, opened Friday.

Read more: Nikkei Asia Online – News

Cookies policy Federal Land, Inc. is committed in protecting your privacy. We promise to keep all the information you share confidential. To improve the customer experience, this website/page stores cookies but not personally identifiable information which are not shared to third-party entities. We assure you that the data you are providing us will be treated with utmost confidentiality. LEARN MORE »