Japan’s Mitsukoshi sheds high-end frills with new Manila mall
![Mitsukoshi Mall Launch with Lion](https://federalland.ph/wp-content/uploads/2022/11/mitsukoshi-launch-2.jpg)
Department store applies lessons learned from setbacks in Southeast Asia
Federal Land Chair Alfred Ty, right, stands beside the Mitsukoshi Lion statue with other VIPs during a Nov. 17 unveiling event at the newly-built Mitsukoshi BGC mall in Manila.
(Photo by Yuichi Shiga)
YUICHI SHIGA and DAIKI HIRAOKA, Nikkei staff writers
MANILA/TOKYO — Mitsukoshi, Japan’s high-end department store chain, has rebranded itself in the Philippines as a mass-market shopping mall in an attempt to find a business model that works in Southeast Asia.
Parent company Isetan Mitsukoshi Holdings held a ceremony Thursday, unveiling an iconic Mitsukoshi Lion statue in front of Mitsukoshi BGC, a new flagship shopping center in Manila. The location, the first for the company in the Philippines, opened Friday.
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