Melecio Martin G. Arranz IV
Digital Marketing Head
Experience
Martin is an experienced marketer with over 16 years of experience across various industries including real estate, banking and finance, technology, and advertising.
Martin has a broad range of expertise in having handled campaigns, brand launches, activations both in the traditional and digital space. Currently serving as the Digital Marketing Head at Federal Land, Martin leads a team focused on managing digital sales and platforms for the residential, estates and commercial business units.
Education
Martin received his bachelor's in Business, Management, Marketing, and Related Support services from Ateneo de Manila University. He also received a postgraduate certificate in digital marketing from the Asian Institute of Management.
Speaking Engagement
Martin is a speaker at the MarTech Summit Manila held last July 2, 2025 joining a panel discussion on cross-functional collaboration to break silos for revenue growth. He also joined Meltwater’s PowerUp day last April 3, 2025 covering how consumer insights can be leveraged to create impactful social strategies.